Content includes:
Eberhard Hölscher – The photographic poster
Eberhard Hölscher – Protective covers as an advertising medium. Results of a contest
Eberhard Hölscher – Black and white as a convincing means of expression. Advertisements of the Hüls Chemicals Company
Eugen Roth – Mr. Biedermeier pays a visit. Visiting cards of the Biedermeier time
Peter Roth – 250 years of good living through Fortnum & Mason. Prospectuses of Fortnum & Mason, London
Sigwart Blum – Tomas Gonda, an Argentine commercial graphic artist
Alexandre Alexandre – Art in the kitchen. Artists decorate refrigerators
Corner of plagiarisms
«Optima,» a type of the type foundry D. Stempel AG, Frankfort-on-Main
Advertising Design, Design Archive Feature, Members Only Content, Regional Histories
These advertisements marked a move away from the illustrated American ads of glamour and American life, and instead used modernist principles and illustrated animals and characters to have a friendlier, more distinctive style of communication.
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Advertising Design, Design Archive Feature, Designer Profiles, Members Only Content
A 1925 article on Karl Schulpig, originally in German and published in Archiv für Buchgewerbe und Gebrauchsgraphik, March 1925.
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Advertising Design, Regional Histories
The first American university to accept graphic designers as members of the faculty was the Massachusetts Institute of Technology, called M. I. T, for short. The work created by the design group reflects the high level of instruction, the realistic setting of the training and the progressive philosophy of this institute.
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