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Selected contents: Tobias Schwab; Der Maler Sepo (Severo Pozzatti) • The Painter Sepo; YVA Fotos • YVA Photos; Studio Ado: Reklame auf Streichholzschachteln Studio Ado: Advertisements on Match Cases; Hans Schleger (Zero): Tyll Ullstein • Hans Schleger (Zero): Ullstein the Jester
Selected artists: Dryden, Severo Pozzatti (Sepo), Tobias Schwab, Yva (Else Neuländer-Simon)

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Gebrauchsgraphik, 12, 1931. Cover design by Hermann Virl
Gebrauchsgraphik, 12, 1931. Cover design by Hermann Virl

 

Gebrauchsgraphik, 12, 1931. Cover design by Hermann Virl
Gebrauchsgraphik, 12, 1931. Cover design by Hermann Virl
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From the design archive:
From the design archive:
From the design archive:
From the design archive:
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The advertising has a certain contrast of hand-drawn and mechanical. Produced entirely in black, it reminds us that the absence of colour can be highly effective. Hans Michel and Günther Kieser's illustrations bring a sense of both playfulness and a stylistic approach to a corporate client.

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Walter Ballmer was a Swiss graphic designer born in Liestal, Switzerland in 1923. He worked across various design disciplines including advertising design, packaging, typography and exhibition design.

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The designer is unstated on these postcards, which were designed during the mid to late 1970s, but these playful illustrations alongside what looks to be Frankfurter Bold definitely fit the criteria of friendliness and efficiency
"Rudy is one of the unsung pioneers of American mid-century modernist graphic design. He had a unique and definitive point of view that was really never celebrated. This may have been attributed to his strict adherence to the formal principles of modernism and the International Typographic Style."