Selected Contents: Schweizer Plakate • Swiss Posters; Und immer wieder Inserate • Advertisements, Always Advertisements; Stanley Mech, New York
Selected Artists: Otto Baumberger, Wladimir Bobritzky, Wassili Masjutin, Stanley Mech
From the graphic design archive:
Advertising Design, Design Archive Feature, Members Only Content
The graphic designer had to create a series of ads whose new publicity effects were to confirm or accentuate the already existing • image • of the paper. In this case, the planning was not based on a would-be psychological analysis of the reading public.
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Design Archive Feature, Members Only Content, Typography & Type Design
The typographic supplement from Der Druckspiegel, October, 1961 features typographic compositions designed by Herbert Bossin. Bossin has solely used the typeface Folio, to illustrate its flexibility and versatility alongside imagery provided by Lothar Blanvalet Verlag.
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Design Archive Feature, Members Only Content, Movements, Regional Histories
Japanese modern design was heavily influenced by European art movements, particularly modernism and the Bauhaus school. As Japan's advertising industry expanded, it increasingly drew from Western culture, especially television and film, resulting in designs that were eclectic, vibrant, and infused with modernist energy.
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