Gebrauchsgraphik, 12, 1963

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Content includes:
Hans Kuh – In Word and Image A Series of Books by Erik Nitsche
Armin Eichholz – The Marché aux Puces in Paris
Ludwig Ebenhöh – An Artistic ABC
H. H. Sadila-Mantau – Flying Menus • Exquisite Publicity
Michael Vogl – Crisp Advertising Art
J. J. de Lucio-Meyer – Paul Peter Piech • An English Graphic Advertising Artist
Remigius Netzer – Wood-Cuts by Eugen K. Dörr
Eberhard Hölscher – Results of a Competition for a New Trade-Mark of the Feldmühle AG

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Gebrauchsgraphik, 12, 1963. Cover design by Olga Blumenberg and Fritz Schürmann
Gebrauchsgraphik, 12, 1963. Cover design by Olga Blumenberg and Fritz Schürmann
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The best poster designs from Die besten Plakate des Jahres 1957 with a translated foreword by Walter Kern. Featuring the work of J. Müller-Brockmann, Gottlieb Soland, Mary Vieira and Celestino Piatti.

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The 1960s was an era characterised by political, social, and cultural shifts. The counterculture movement emerged as a response to the perceived failures of the mainstream establishment, sparking a wave of activism and alternative ideologies. And with these an array of printed matter. Counterculture publications, often referred to as the "underground press," became powerful platforms for dissent, expression, and the exploration of new ideas.

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As a chemist, I have an obligation to be curious – I grab a stack of our chemical journals and start with the advertising section. I start it, the walk through the sand. I don’t want to deny some oases. But soon I’m bored and tired.

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Bäumer gave the company a unique brand image amplifying its graphical image after a time of post-war economic recovery. This style of advertising composition can be seen across many 1960s campaigns, especially from other German designers such as Anton Stankowski.