Gebrauchsgraphik, 4, 1964

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Content includes:
Eberhard Hölscher – Picasso Posters
Armin Eichholz – Jan Lenica′s «Rhinos» · A New Animated Cartoon
Sigwart Blum – Guillermo Gonzàlez Ruiz, Argentinia
Eberhard Hölscher – Friederich Wilhelm Gubitz · Visiting Cards from Old Berlin
Alexandre Alexandre – Frank René Temstemale · The Publicity of the IBM in France
Hans Kuh – Asta Ruth-Soffner · Illustrative Graphic Advertising Art
Carl Heussner – Photographic Art · Photos by Klaus Warwas
Pieter Brattinga – Robert Indiana · Graphic Pictures

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Gebrauchsgraphik, 4, 1964
Gebrauchsgraphik, 4, 1964

Gebrauchsgraphik 4 1964 Inner D scaled

Gebrauchsgraphik 4 1964 Inner F scaled

Gebrauchsgraphik 4 1964 Inner A scaled

Gebrauchsgraphik 4 1964 Inner B scaled
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An advertising programme is fully integrated only when its effect is powerful enough to play a major part in determining a corporate image. Geigy advertising is an example of this successful integration.

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A total of 24 posters were created for the campaign during 1964, using the arrow symbol as a key features, representing power, motion and speed. The handmade lithographs use up to 19 colours, which were individually printed at large scale. The posters also utilise the brand colours red and yellow from Shells corporate identity.

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Jazz Journal was first published in 1946 by Sinclair Traill, who also had some of his photographs used on the covers. The magazine is now online but remained in print for several decades, as Britain's longest enduring jazz magazine.

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Both the And So To Embroider & And So to Sew bulletins were published by the Needlework Development Scheme. Established in 1934 and operating until 1961, the scheme was a partnership between educational establishments (Scottish art schools, Aberdeen, Dundee, Edinburgh and Glasgow) and industry.