Gebrauchsgraphik, 6, 1961

Content includes:
Ingeborg Meinecke – New Methods of Pharmaceutical Advertising
Franz Hermann Wills – Austin Briggs, an American Illustrator
Erich Pfeiffer-Belli – Calendar Review
Peter Roth – Wanted: Packages of Distinction • English Bottle Make-up
Eberhard Hölscher – Crowns and Flourishes • Calligraphies by Johann Georg Schwandner
Hans Kuh – Martin Andersch • Lettering and Book Design
Alf. Kayser – Marcuse: Haute Couture of Window Decoration
Alexandre Alexandre – Lefor-Openo • Two Ladies, one Team-work
«Promotor», a type of the Lettergieterij Amsterdam

Details

Erik Nitsche
Erik Nitsche studied at the Collège Classique in Lausanne, the Kunstgewerbeschule in Munich under Professor Ehmcke, and in Paris with Maximilien Vox. He worked with the printing firm Draeger Frères in Paris from 1929 to 1932 before freelancing and moving to New York in 1934. There, he became art director for Saks Fifth Avenue and worked with Bloomingdale's, Macy's, and Ohrbach's, while overseeing ad campaigns for Douglas Aircraft, Scandinavian Airlines, and RCA Victor's Record Review. In 1947, he was named vice president of Dorland International, handling art and industrial design. Nitsche later redesigned advertising for Filene's, worked with the Museum of Modern Art, and led campaigns for 20th Century Fox and Decca Records. In 1953, he became a consultant for General Dynamics, designing the Atoms for Peace campaign in 1955. Explore related designers including Josef Müller-Brockmann and Armin Hofmann. See also International Typographic Style and Swiss graphic design history.
Gebrauchsgraphik
A German design magazine published from 1924 onwards, devoted to commercial art and advertising design.

Linked Information

Gebrauchsgraphik, 6, 1961. Cover design by Erik Nitsche
Gebrauchsgraphik, 6, 1961. Cover design by Erik Nitsche
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