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Content includes:
Henry R. Möller – A publishing-house goes a new way. On the subject of magazine layout
Eberhard Hölscher – Hansheinrich Palitzsch. Theater advertising
Carl Heußner – How do I effectively advertise household goods?
Erich Pfeiffer-Belli – The draftsman Wilhelm M. Busch
Eberhard Hölscher. – Hermann Lieder, Essen • Packages and book-covers
Hans Kuh – The advertising style of the Knoll International firm
Ludwig Ebenhöh – Figures for puppet plays by Fridel Busse, Stuttgart
Eberhard Hölscher – Alfred Albiez, Buchau Humor in advertising
Alexandre Alexandre -Siné draws cats
Eberhard Hölscher – Prize-winning covers of the «Gebrauchsgraphik»
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