Gebrauchsgraphik, 9, 1971

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Gebrauchsgraphik
A German design magazine published from 1924 onwards, devoted to commercial art and advertising design.

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Gebrauchsgraphik, 9, 1971
Gebrauchsgraphik, 9, 1971
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Scanned Posters Designed by Michele Spera

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Scanned Posters Designed by Michele Spera

Scanned posters by the great Michele Spera. Many use a strong use of geometric form, often paired with sans-serif typefaces like Helvetica. Their simplification of form and use of colour create timeliness, recognisable posters that would have stood out alongside the posters of the 1970s which tended to have a heavy use of photography.

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The selected poster designs for the Swiss Posters of 1960 award

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Pino Tovaglia’s Advertisements for Finmeccanica

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Pino Tovaglia’s Advertisements for Finmeccanica

His distinctive style echoes the artistic expressions of fellow Italian designers Giovanni Pintori and Erberto Carboni. Tovaglia's mastery in taking concepts and translating them into visually compelling narratives is evident in this selection of advertisements I have scanned from Gebrauchsgraphik, 10, 1955 and Graphik – Werbung + Formgebung, 07, 1955.

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