The versatility of the arrow sign knows no bounds – from thin lines exuding delicacy to thick, heavy-set lines conveying stability and weight. Depending on its construction, the arrow sign can speak with individuality, even possessing psychological and emotional expression.
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Advertising Design, Corporate Identity & Branding, Design Archive Feature, Regional Histories
IBM puts a premium on functional design, forms and colours which make it far easier for the potential customer to gain an insight. In this respect the IBM methods are exemplary. The IBM already opened studios of artistic and graphic design for its German and Italian offices and a few years ago another such studio was established in Paris. Frank René Testemale was entrusted with its organisation and was appointed its business and art director.
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A 1971 portfolio and exhibition catalogue documenting the corporate identity work of Henrion Design Associates, a rare find revealing the full scope of FHK Henrion's branding practice.
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