Edited by Adrian Shaughnessy
(Preface) ‘This is a survival guide for graphic designers. I’s a book for designers who want to make expressive and distinctive work. It’s for designers who want to make the world a better place. But it’s getting harder to be that sort of designer. Graphic design is increasingly becoming something that nervous clients demand to be sprayed onto products and services to make them look like other products and services. In many instances it’s becoming impersonal and formulaic. This book offers students, noice designers and battle-toughened professionals an insider’s guide to the complexities of current graphic design practice and thinking. It’s a practical guide to survival as a working graphic designer, and a critical trawl through contemporary practice. Or to put it another way, it’s a User’s Manual.’
Corporate Identity & Branding, Design Archive Feature, Members Only Content, Regional Histories
Giovanni began his work with Olivetti in March 1938, and his work was showcased in various exhibitions and had a clear distinctive style that amplified the Olivetti brand image. His design defined the company’s visual image, and the iconic geometric designs are still as powerful and engaging today as they were in the 1950s.
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Design Archive Feature, Designer Profiles, Members Only Content, Regional Histories
Yoshio Hayakawa was born in Osaka, Japan, in 1917 and became a leading designer and artist in postwar Japan. His work was a harmonisation of traditional Japanese art with Western art.
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This book shows, for the first time, all of Hans Hillmann’s film posters. Unpublished sketches and drafts from his estate along with commentary from conversations and interviews provide an insight into the creative process of the award-winning designer.
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