
The course of training for graphic designers at the Basel School of Arts and Crafts lasts five years, the first year being a preliminary followed by four years of professional training.
The preliminary course afford a basic artistic training with particular emphasis on three special creative fields: drawing, handling colors, and spatial thinking. This tuition is intended to provide the fundamental knowledge needed in those professions in which surface, solids and space are given shape and design. The student familiarizes himself with the rudiments: instruments such as pencils, and blushes which make marks; dimensions such as length, breadth and depth which create size; the rules of division; and ways and means of combining several elements according to the laws of composition. Often he has to be taken take back to his preschool days; he has to shed faulty habits and get to know from the inside what it means to do original work with the basic materials of his crafts.

From the graphic design archive:
Book Reviews & Press Releases, Corporate Identity & Branding
I have always loved the design work created for Olivetti. The colourful midcentury designs by Italian designer Giovanni Pintori, the minimal typographic poster by Swiss designer Walter Ballmer and my personal favourite the 1959 poster for Olivetti designed by Herbert Bayer. I recently found out Triest Verlag released a new book, Visual identity and branding at Olivetti which contains further work by Xanti Schawinsky, Renato Zveteremich, Ettore Sottsass, Hans von Klier, Egidio Bonfante and Walter Ballmer.
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Design Archive Feature, Members Only Content, Poster Design, Regional Histories
The Paris Poster Hoardings of 1938. Posters gleam forth accentuating the melody of this city as they direct the eye to articles of everyday use and above all to people who are the talk of the hour.
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Design Archive Feature, Designer Profiles, Members Only Content, Regional Histories
Matthew Leibowitz was born in Philadelphia in 1918 and was a pioneering American graphic designer known for his innovative use of typography, illustrations, and photography. Over his career, he worked with clients like IBM, AT&T, and Paramount Pictures, received over 150 international awards, and his designs are featured in the collections of major museums, including MoMA in New York and Paris.
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