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Graphic Design History from Design Reviewed
Henry WolfHerb LubalinLouis Danziger

Graphic Designers in the USA, Volume 1, 1971

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Graphic Designers in the USA/1: Louis Danziger, Herb Lubalin, Peter Max, Henry Wolf

“Four of the volumes deal with graphic designers in the U.S.A., four with graphic designers in Europe. Since they show not only a cross-section of the best work that has been created during the last decade, but also significant changes in style and approach, the books will be invaluable for students of art, publicity and advertising writers and designers, other commercial artists, and art lovers who want to become better acquainted with the ideas and methods of today’s finest graphic designers.”

Details

  • Format Book
  • Year 1971
  • Client/Publisher Universe Books
  • Size 190mm x 265mm
Henry Wolf was born in Vienna in 1925 and studied in France and New York. He studied design and photography with Alexey Brodovich and worked as an art director for magazines such as Esquire, Harper's Bizarre and Show. He was also the art director for various agencies and a teacher at Cooper Union, the School of Visual Arts and Parsons School of Design. Explore related designers including Alexey Brodovitch and Paul Rand. See also American Modernism, Magazines and 1950s graphic design history.
Herb Lubalin graduated from Cooper Union in 1939 and initially designed exhibits for the New York World's Fair. After freelancing and working as an art director for various agencies, he joined Sudler and Hennessey in 1946, where he became vice president and creative director. His work earned him numerous awards from the New York Art Directors Club, Type Directors Club, and AIGA. Explore related designers including Paul Rand and Seymour Chwast. See also American Modernism, American graphic design history, and 1960s graphic design history.
Louis Danziger studied at the Art Center School, Los Angeles, under Alvin Lustig in 1947 , and in 1948 at the New School, New York, under Alexey Brodovitch. At the age of fifteen he was an apprentice in the art department of a New York printing firm.  During his studies in New York he worked for Esquire magazine and in 1949 he returned to California, where he worked as a freelance designer and consultant. He was represented in many major art directors' and type directors' shows, the AIGA Printing for Commerce and other exhibitions. His clients includes the Dreyfus Company, Clinton Laboratories, Container Corporation of America and Gelvatex Coatings Corporation and in 1955 he designed all the printed material for the International Design Conference at Aspen. Explore related designers including Saul Bass and Alvin Lustig. See also American Modernism and 1950s graphic design history.
Peter Max (born Peter Max Finkelstein) is a German-born artist known for his vibrant, psychedelic prints. After fleeing Nazi Germany in 1938, his family settled in Brooklyn in 1953. He studied at the Art Students League and gained fame in the 1960s for his colorful posters. Max also designed for brands like 7-Up and Chrysler, while remaining active in political and environmental causes. Explore related designers including Victor Moscoso and Tadanori Yokoo. See also Psychedelia and 1960s graphic design history.

Linked Information

Graphic Designers in the USA, Volume 1, 1971
Graphic Designers in the USA, Volume 1, 1971

 

Graphic Designers in the USA, Volume 1, 1971
Graphic Designers in the USA, Volume 1, 1971
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