Content includes:
ADVERTISING ART
Greetings from Paris, Jacques Nathan
Magazine titles from the Setzke studio
Here’s how the Americans draw
INDUSTRIAL DESIGN
A word about reporting on industrial design
The desire for prices in advertisements
Advertising picture atlas
Presentation of Automobiles, Volkswagen and Daimler Benz
PRACTICAL ADVERTISING
The emotional values of type faces
The practical design of cinema diapositives
THIS AND THAT
Not only financial, but ethical values too
Glance at the Air France revue
The hand drawing the five-day week shown on our cover illustration, was drawn by Johann Neudörffer in 1538.
(Selected from the bibliophile work »Johann Neudörffer and his School«, Prestel Verlag Munich.)
Composition of the cover: Georg Tisch, Munich.
From the graphic design archive:
From the graphic design archive:
From the graphic design archive:
From the graphic design archive:
Book Reviews & Press Releases, Corporate Identity & Branding
I have always loved the design work created for Olivetti. The colourful midcentury designs by Italian designer Giovanni Pintori, the minimal typographic poster by Swiss designer Walter Ballmer and my personal favourite the 1959 poster for Olivetti designed by Herbert Bayer. I recently found out Triest Verlag released a new book, Visual identity and branding at Olivetti which contains further work by Xanti Schawinsky, Renato Zveteremich, Ettore Sottsass, Hans von Klier, Egidio Bonfante and Walter Ballmer.
Read Article
Design Archive Feature, Ephemera, Members Only Content, Regional Histories
The designer is unstated on these postcards, which were designed during the mid to late 1970s, but these playful illustrations alongside what looks to be Frankfurter Bold definitely fit the criteria of friendliness and efficiency
Read Article
Advertising Design, Design Archive Feature, Members Only Content
Rastorfer transformed the advertising of Volkswagen and his work contrasted with that of the previously commissioned designers. It reiterates the importance of finding a designer who can transform your vision and adverting and how the significance of consistent messaging across advertisements, contributes to the creation of a memorable campaign
Read Article