Graphik – Werbung + Formgebung, 01, 1962

Contents
Advertising Art
Two prospectuses by Walter Bundschuh
The Graphic Appearance of French Pharmaceutical Advertising
Publicity Practice
The Colored News-Paper Ad
Happy Slide
Rhythm in Fashion Advertising
That, too, is Publicity
A Speech on I962
The “Künstlerhaus” of Munich
The House-Organ “JAGENBERG-POST”
Prize-Winning Packages
Notes from Italy
Teacher and Copy-Writer
The Eternal Ballyhoo
GRAPHIk Special News
Advertising Picture Atlas

Cover-picture was designed by Friedrich Karl WAECHTER, Freiburg i. Br.

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Friedrich Karl Waechter
Graphik – Werbung + Formgebung
Graphik – Werbung + Formgebung was a German magazine published in the 1950s and 1960s,  focused on graphic design, advertising art, typography, exhibition/display design, and applied graphics.

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Graphik – Werbung + Formgebung, 01, 1962
Graphik – Werbung + Formgebung, 01, 1962. Cover Illustration by Friedrich Karl Waechter
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