Content includes:
Advertising Art
The RUCO imp
The “Fair Lion” of Lyon
Publicity Practice
Our calendar review
From the advertising practice
SPORT-SCHECK, Munich
Michael SCHIFF: Invisible publicity
Television publicity photographs
Industrial Design
Development shapes of a FABER pencil
Greeting cards for NEW YEAR
BASFBASF house magazine
Advertising picture atlas
Our cover picture ESSEN (section) has been taken from the calendar of the BUSSING AUTOMOBIL WERKE AG. Drawing by Klaus GRÖZINGER, Brunswick.
Design Archive Feature, Members Only Content, Poster Design, Regional Histories
Gebrauchsgraphik 08, 1964 features a selection of the German Posters entered into the 1963/64 awards. 22 posters were awarded by the Association of German Commercial Artists and the awards showcased some of the best poster designs of the year, that still remain effective and stylish today.
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Design Archive Feature, Movements, Poster Design, Typography & Type Design
In minor printed matter we constantly meet the new typography, but it is relatively rare to find posters designed on the new lines. And yet poster-designing is a field where new typographical methods might be employed with great effect.
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Advertising Design, Design Archive Feature, Members Only Content
Rastorfer transformed the advertising of Volkswagen and his work contrasted with that of the previously commissioned designers. It reiterates the importance of finding a designer who can transform your vision and adverting and how the significance of consistent messaging across advertisements, contributes to the creation of a memorable campaign
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