Graphik – Werbung + Formgebung, 05, 1958

Content includes:
Advertising art
What has happened to noblesse?
The graphic designer Herbert Lorenz
New poster paints, Schmincke-distemper, type 25
G. Bri – Gerhard Brinkmann
Industrial advertising
Outdoor Advertising
Industrial design
Industrial designers, their work and their ways
Typography
New book plates by Roland Roveda
The Typo-counter
Advertisement problems
Advertising picture atlas for industrial designs
The hidden persuaders
Publicity planning and publicity budget
Graphic Special News

Cover illustration: Lithograph by Herbert Lorenz, Munich.

Details

Herbert Lorenz
Graphik – Werbung + Formgebung
Graphik – Werbung + Formgebung was a German magazine published in the 1950s and 1960s,  focused on graphic design, advertising art, typography, exhibition/display design, and applied graphics.

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Graphik – Werbung + Formgebung, 05, 1958
Graphik – Werbung + Formgebung, 05, 1958
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