Contents
Advertising Art
Initials
Building element “Light-Design”
Works by Eduard BAUDREXEL
Publicity Practice
Aluminium Rolling Mills, SINGEN GmbH.
Savings Banks cooperative publicity
Flight into the superlative
Qualitative or economic competition?
Advertising Problems
New BASF advertisements
Relations advertisements
Advertisement picture atlas
The power of folklore in publicity
Cover illustration: Photographic light-design, by GÜNTER VESTER, Essen. The mounted photograph shows in the foreground two BRAUN instruments which were the only German exhibits in a “showcase of nations” at the last triennale.
From the graphic design archive:
From the graphic design archive:
From the graphic design archive:
From the graphic design archive:
Advertising Design, Design Archive Feature, Members Only Content
Oskar Reiner advertisements for Opel distinguish themselves by clarity and visually appealing conception.
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Advertising Design, Design Archive Feature
Theo Häussler's commercial art is distinguished by its clear and disciplined form and its distinct advertising message.
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Corporate Identity & Branding, Design Archive Feature
House style can give identity to the diverse products or activities of a firm. It stimulates loyalty, helps to reduce costs, and has advertising value.
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