Graphik – Werbung + Formgebung, 07, 1959

Content includes:
Advertising Art
Photographs in advertising art
H. C. FREY, the graphic designer
SCHIESSER, reorganizing and developing a new style for a firm
COCA COLA advertises on house gables
How about a press service?
The advertising office or the publicity agency
Advertisement, once different
Publicity for coloured advertisements
Atlas Advertisements picture atlas
Typography
The “Swiss Style”
“Youth Style”
Old calligraphy
Things discovered during holiday travel

The cover illustration shows calligraphy by Johann Georg von Schwandner, Vienna, done in 1756. We have coloured his drawing. The illustration is reprinted from a recent publication, entitled “Calligraphy”, Dover Publications Inc..
New York.

Details

Johann Georg von Schwandner
Graphik – Werbung + Formgebung
Graphik – Werbung + Formgebung was a German magazine published in the 1950s and 1960s,  focused on graphic design, advertising art, typography, exhibition/display design, and applied graphics.

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Graphik – Werbung + Formgebung, 07, 1959
Graphik – Werbung + Formgebung, 07, 1959
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