Content includes:
Advertising art
Well-served publicity
The publicity value of original menu cards
Gay Pharma publicity
KAISER’S coffee pot
Proper distribution of catalogues and prospectus
Stepchild of publicity: The publicity letter
A publicity expert at the camp ground
Advertisements designed according to the style of the publications
The staying power of magazine advertising
Pictorial advertising atlas
Industrial Design
Industrial designers, their life and their work
Packaging problems involved in export to the USA
Type faces and “Youth Style”
The cover illustration is a coloured woodcut by Remigius Netzer, of Munich. At the first International Triennale
for original coloured graphic in Grenchen, Switzerland, Remigius Netzer was selected from among approximately
3,000 contestants as a prize-winner.
From the graphic design archive:
Design Archive Feature, Designer Profiles, Members Only Content, Regional Histories
Walter Ballmer was a Swiss graphic designer born in Liestal, Switzerland in 1923. He worked across various design disciplines including advertising design, packaging, typography and exhibition design.
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Book Reviews & Press Releases, Magazines & Publishing
As a champion of graphic design history, I was thrilled to find the upcoming book "Penrose 1964-73: The Herbert Spencer Years," a captivating visual anthology dedicated to honouring Spencer's legacy as a trailblazer in modern typography. Spanning 288 pages, this book commemorates Spencer's influential editorship at the Penrose Annual from 1964 to 1973.
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"Talking about myself as a designer is something that requires a powerful dialogue with my life experiences. In a radical way, I apply an exercise in which design forms become projections of life, extensions of meaning that constantly involve senses."
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