Graphik – Werbung + Formgebung, 2, 1954

Information

Content includes:
Franz H. Wills Monsanto – serving Industry, which serves Mankind
Joh. H. Seifert – The external impact conditions of advertising
Gerhart Haug – The ad image of the daily newspaper
S. J. Hermann – Design advertisements in a striking or feature-like manner?
W. P. Jaspert – Advertising graphics in Japan
Max Bill – Basis and goal of aesthetics in the age of the machine
Ernst Dobmann – Rationalized advertising through systematic research

Details

Linked Information

Graphik - Werbung + Formgebung, 2, 1954. Cover design Herbert Lange
Graphik – Werbung + Formgebung, 2, 1954. Cover design Herbert Lange
More graphic design artefacts
From the design archive:
From the design archive:
From the design archive:
From the design archive:
More graphic design history articles
An advertising programme is fully integrated only when its effect is powerful enough to play a major part in determining a corporate image. Geigy advertising is an example of this successful integration.

Members Content

Franco Grignani’s ability to push design boundaries with his clients is a testament to his artistic eye and talent. His work on Bellezza d’Italia remains a fantastic example of how design can elevate and transform pharma goods.

Members Content

The Bauhaus approach to design emphasised simplicity, functionality, and the integration of modern technologies and materials. A century later, many of the principles taught at the school remain fundamental to contemporary design practices.
I came across two sample books containing printed examples of the work executed by the students in the Composing and Machine Departments of the Polytechnic School of Printing, between 1907 and 1910. I couldn't resist adding these to the archive.