Graphik – Werbung + Formgebung, 3, 1959

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Content includes:
Packaging
Well-packed means half-sold
KRISTALUNIE, Holland
G. HoTor, Book jackets
KAISER BORAX, then and now
The development of MAGGI packages
Folding boxes in offset printing Collapsible cartons in offset printing
DEINHARD sparkling wine gift packages
J.S. STADTLER publicity
Packed in glass, a series of advertisements
Our opinion of one poster contest
Advertising Practice Publicity Practice
Our congratulatory cards and calendar survey
Matrix publishers
GRAPHIK Special News
Advertising picture atlas

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Graphik – Werbung + Formgebung, 3, 1959
Graphik – Werbung + Formgebung, 3, 1959
More graphic design artefacts
From the design archive:
From the design archive:
From the design archive:
From the design archive:
More graphic design history articles
Armin Hofmann's publicity for the Stadttheater Basel. The client, in this case, the Municipal Theater of Basel, refused to listen to narrow-minded critics, in spite of the fact that as a state-subsidized enterprise it is accountable to public opinion.
“They’ll never stand for that” and “It’s too modern” are, as George Plante aptly puts it, the restraintive thoughts which beset a commercial artist who tries to let himself go.

Members Content

Volkswagen commissioned a fantastic range of graphic designers, including Wolf Zimmermann, Hans Looser and Michael Engelmann. The designers amplified the brand image of Volkswagen with strikingly modern designs.
In minor printed matter we constantly meet the new typography, but it is relatively rare to find posters designed on the new lines. And yet poster-designing is a field where new typographical methods might be employed with great effect.