Graphik – Werbung + Formgebung, 6, 1954

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Content includes:
Hans W. Klein – mediator between doctor and patient
Walter Hellberg – Basic problem of raw materials advertising
Franz H. Wills – Geigy – an example of consistent chemical advertising
C. O. Offelsmeyer – industrial form and series production
H. A. M. – Advertising Congress Frankfurt a. M. 1954
Joh. H. Seifert – Matching people types

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Graphik - Werbung + Formgebung, 6, 1954
Graphik – Werbung + Formgebung, 6, 1954
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Ken was born in 1929, in Southampton and grew up in a small market town in North Devon. He was a principled man, with strong values and views against the hyper-consumerism we live with today. Ken studied at the London Central School of Arts and Crafts in the 1950s and was taught by Herbert Spencer, Anthony Froshaug and Jesse Collins. Whilst at the School he studied alongside designers Ken Briggs, Alan Fletcher and Colin Forbes.

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Industrial design was an American design magazine featuring furniture, ceramics, housewares, appliances, automobiles, buildings, radios, projectors, televisions, and many other objects designed for the postwar middle class. First published in the 1950s by Charles Whitney with Alvin Lustig as art director.
The versatility of the arrow sign knows no bounds – from thin lines exuding delicacy to thick, heavy-set lines conveying stability and weight. Depending on its construction, the arrow sign can speak with individuality, even possessing psychological and emotional expression.

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These one-colour forms have a playful but structured aesthetic through their geometric forms, they remind me of the abstract line drawings of Picasso blended with Jan Tschichold and the New Typography.