Graphis 11-12, 1945

Information

Content includes:
Derain’s “Pantagruel (Pierre Gauchat)
The Chinese Method of Writing and Painting with Ink (Lin Tsiu-sen)
Soviet Children’s Paintings (Hans Kasser)
Eidenbenz (Hans Kasser)
Paul Grimault Film Cartoons/Trickfilme (Colette Vasselon)
Margeurite Ammann (Dr. Albert Baur)
The Cataloguese of “Trois Quartiers” (C. Vasselon)
2x Alois Carigiet (Manuel Gasser)
Picasso: “…Sueno y mentira” (Dr. Bernhard Geiser)
Displays by Fritz Keller (Hans Kasser)
The Copy-Book of Urban Wyss (Dr. Hermann Kienzle)
Some Master Drawings from the work of Urs Graf (Dr. Hans Kogler)
Travel-Souvenirs (Hans Kasser)
Photos et montages de Pierre Boucher (Remy Duval)
Resume Francais des textes
New American Art Books, by Max Bill

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Linked Information

Graphis 11-12, 1945. Cover design by André Derain
Graphis 11-12, 1945. Cover design by André Derain
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Magalhães developed over 180 brands and in addition to developing visual identities, he also developed designs for Brazilian notes and coins.
“They’ll never stand for that” and “It’s too modern” are, as George Plante aptly puts it, the restraintive thoughts which beset a commercial artist who tries to let himself go.

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The advertising has a certain contrast of hand-drawn and mechanical. Produced entirely in black, it reminds us that the absence of colour can be highly effective. Hans Michel and Günther Kieser's illustrations bring a sense of both playfulness and a stylistic approach to a corporate client.

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Many designers played an important role in IBM's graphic identity and implementation including Arthur Boden, Clarence Lee, Charles Keddie and Mary Beresford.