Graphis 110, 1963

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Content includes:
Dr. Maria Netter, Basel: Swiss Posters 1963
Dr. Maria Netter, Basel: The Posters for the Swiss National Exhibition 1964
Hans Kasser, Zürich: Early Tourist Publicity in Switzerland
Dr. W. Kämfen / Dr W. Rotzler, Zürich: Modern Tourist Publicity in Switzerland
Bert W. Littman, New York: Art Directors Club of New York. 42nd Exposition of Advertising and Editorial Art 1963

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Graphis 110, 1963. Cover design by Walter Grieder.
Graphis 110, 1963. Cover design by Walter Grieder.
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From the design archive:
From the design archive:
From the design archive:
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The graphic designer had to create a series of ads whose new publicity effects were to confirm or accentuate the already existing • image • of the paper. In this case, the planning was not based on a would-be psychological analysis of the reading public.
A country is never dead so long as it has an art. Austria is a proof of this maxim. Its liveliness since the war is liveliness which has displayed itself in the arts to a remarkable extent : it deserves the world's admiration and respect.

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Nikon commissioned Yusaku Kamekura to design numerous posters, packaging designs and advertisements for Nikon. He used abstract forms, an impactful use of colours, along with his skilful reduction of messaging.

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1930s periodical 'Monografieën over filmkunst' designed by dutch designer Piet Zwart remains a pinnacle of Dutch avant-garde design.