Content includes:
Savignac, homme de choe (Robert Guerin)
Jean Hugo,Designs for the Stage (Valentine Hugo)
Matthew Leibowitz (W.H. Allner)
Jean Carlu. His work in America (W.H. Allner)
Edward Bawden (Noel Carrington)
Lundi. A Swiss Cartoonist (Hans Naef)
Stands at Swiss fairs: Exemplified by the Swiss Industries Fair (H. Kasser)
From the graphic design archive:
From the graphic design archive:
From the graphic design archive:
From the graphic design archive:
Book Reviews & Press Releases, Corporate Identity & Branding
In the late 1960s, IBM was one of the world’s pre-eminent corporations, employing over 250,000 people in 100 countries. While Paul Rand’s creative genius has been well documented, the work of the IBM staff designers who executed his intent outlined in the IBM Design Guide has often gone unnoticed.
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Corporate Identity & Branding, Design Archive Feature, Members Only Content, Regional Histories, Studios & Collectives
The identity manual consisted of 130 pages of information and brand usage with Arie J. Geurts heading up the project as design director, (who later headed up his own design studio in Los Angeles). The identity uses minimal colour and focuses on a consistent brand blue in all communications.
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Design Archive Feature, Designer Profiles, Members Only Content, Poster Design
Scanned posters by the great Michele Spera. Many use a strong use of geometric form, often paired with sans-serif typefaces like Helvetica. Their simplification of form and use of colour create timeliness, recognisable posters that would have stood out alongside the posters of the 1970s which tended to have a heavy use of photography.
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