Paula Scher

Graphis 218, 1981/82

Content includes:
A.M. Cassandre. A Poster Genius in Retrospect, by Stanley Mason, Zurich
Parco. The Making of an Image, by Naoko Nakayama, Vienna
Anatomy of a Banknote, by Roger Pfund, Geneva
Roger Bezombes: Air France – A new series of airline posters, by Alastair Allen, Ludlow
The Farmer as Land Artist, by Dr. Georg Gerster, Zumikon-Zurich
Photographis 82, by Dr. Markus Kutter, Basle
Robert Weaver. Pioneer of painterly illustration in America, by Steven Heller, New York

Details

Paula Scher (Photo John Paul Endress)
Paula Scher is an American graphic designer and educator. She served as the first female principal at Pentagram, which she joined in 1991. Scher began her career as an art director in the 1970s and works across identity design, environmental design, packaging and publication design. Her clients have included Bloomberg, Microsoft, Adobe, Bausch + Lomb, Coca-Cola, Shake Shack, the Museum of Modern Art, the Metropolitan Opera and the New York City Ballet. Explore related designers including Herb Lubalin and Tibor Kalman. See also American Modernism, American graphic design history, 1980s graphic design history.
Graphis
Graphis is an international magazine founded in 1944 featuring graphic design, advertising, and illustration from around the world.

Linked Information

Graphis 218, 1981/82. Cover design by Paula Scher (Photo John Paul Endress)
Graphis 218, 1981/82. Cover design by Paula Scher (Photo John Paul Endress)
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