Graphis 237, 1985

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Content includes:
The visual Image of Swissair, by Bert Diener, Zurich
Swiss Posters 1984, by Ruedi Kulling, Zurich
Knoll International – Furniture Design in Congruence with Graphic Design, by Mel Silver, Paris, Steven Heller, New York, and Eckhard Neumann, Frankfurt
The 16th Kodak Colour Calendar Contest in Stuttgart, 1985, by Dr. Karl Steinorth, Stuttgart
The Poster Becomes the Product (Roger Bezombes/Bally), by Thierry Defert, Paris
Hans Georg Rauch. A black-and-white artist breaking new ground, by Dr. Georg Ramseger, Wangen, West Germany

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Graphis 237, 1985. Cover design by Rudolf Beck
Graphis 237, 1985. Cover design by Rudolf Beck
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Many designers played an important role in IBM's graphic identity and implementation including Arthur Boden, Clarence Lee, Charles Keddie and Mary Beresford.
IBM puts a premium on functional design, forms and colours which make it far easier for the potential customer to gain an insight. In this respect the IBM methods are exemplary. The IBM already opened studios of artistic and graphic design for its German and Italian offices and a few years ago another such studio was established in Paris. Frank René Testemale was entrusted with its organisation and was appointed its business and art director.

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Paul Rand, one of the most acclaimed American designers is known for his iconic corporate identities, playful illustration and commercial art. Paul wrote the preface for Yusaku Kamakura's book, Trademarks of the World, 1958. He states his influence of Japanese art and design, trademarks as a universal language and his struggles with English grammar.

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Tadashi Ohashi was at the forefront of Japan's postwar design movement, with his illustrations widely celebrated. In 1952, he became the chief designer for Meiji Seika Confectionery, producing some of his most renowned work.