Graphis 49, 1953

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Content includes:
Hans Hartmann (Arnold Rudlinger)
Mural Paintings of Roman Times (Arturo Stenico)
Coronation. Occasion and Opportunity in Print (Charles Rosner)
Masterpieces of Chinese Painting (W.Watson)
George Nelson & Associates (Mildred Constantine)
David Stone Martin (William B. McDonald)
Old New Years Cards (P. Clemens)
Verner Witting (Manuel Gasser)
Fernand Leger. Polychromatic Ceramic Sculptures (F. Stahly)
Three Italian Books (Leonardo Sinisgalli)
Wall Paintings by Snaker Charmers in Tanganyika (Maria Netter)

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Graphis 49, 1953. Cover design by Hans Hartmann
Graphis 49, 1953. Cover design by Hans Hartmann
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Dick Elffers, had been the chosen designer for the printed matter of the Holland Festival for much of the festival's years, he used a painterly style for his work with the festival between 1954 and 1965 and later a more abstract style between 1969 and 1972. As well as publicity design, Elffers was commissioned to design the summer stamps to promote the Holland Festival in 1972.
The covers of the periodical ALMANAQUE, which was published in Lisbon, are perfect examples of this pleasure in the unusual and the force of with which all sorts of foreign influences are assimilated.

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The 1960 awards presented 420 poster entries from Swiss designers. Notable winners included Robert Büchler's typographic poster for the Museum of Applied Arts Basel and J. Müller-Brockmann’s Der Film poster for the Museum of Applied Arts and Gerstner + Kutter's asymmetric typographic poster for National-Zeitung SA Basel.
An advertising programme is fully integrated only when its effect is powerful enough to play a major part in determining a corporate image. Geigy advertising is an example of this successful integration.