Designer Interview

Katia Pecoraro: The dualism between system and freedom, design and life.

"Talking about myself as a designer is something that requires a powerful dialogue with my life experiences. In a radical way, I apply an exercise in which design forms become projections of life, extensions of meaning that constantly involve senses."

Design Archive Feature, Advertising Design, Members Only Content

• Victorian and Edwardian graphic design

The Birth of the Advertising Agency

The advertising agency played a crucial role in shaping consumer culture by acting as a bridge between businesses and the media and was stated to have started in the mid-19th century.

Design Archive Feature, Designer Profiles, Members Only Content, Regional Histories

• Argentina
• Mid Century Modernism

Guillermo Gonzalez Ruiz by Sigwart Blum, 1964

A few years ago the publicity department of Siam di Tella found a collaborator who early in his studies of architecture was attracted by the problems of visual art. His name is Guillermo González Ruiz he was born in Chascomus (Province of Buenos Aires) in 1937. Between 1957 and 1960 he received 18 awards in poster competitions, some of which were of particular importance.