Design Archive Feature, Advertising Design, Members Only Content

Advertising that Sticks. Examples of 1950s Chewing Gum Advertising

Advances in production and 1950s chewing gum marketing. From Wrigley's iconic "Spearman" ads to Hiroshi Ohchi's designs for Harris Chewing Gum.

Corporate Identity & Branding, Design Archive Feature, Members Only Content, Regional Histories

• Netherlands
• British Modernism, Rise of Corporate Identity

A Brand Evolution for KLM by Henrion Design Associates

KLM's brand evolution by Henrion Design Associates. Founded in 1919, KLM is the world's oldest operating airline. In 1961, Henrion Design Associates redesigned the iconic brand, overcoming challenges of standardisation and outdated aesthetics.

Corporate Identity & Branding, Design Archive Feature

• Rise of Corporate Identity

House Style – Why it important? by Alec Davis

House style can give identity to the diverse products or activities of a firm. It stimulates loyalty, helps to reduce costs, and has advertising value.