The collection of works I've gathered, designed for Olympia-Werke, showcases the height of mid-century German commercial artistry. The work was collated in a branded folder and contained forty brochures, advertisements and manuals.
House style can give identity to the diverse products or activities of a firm. It stimulates loyalty, helps to reduce costs, and has advertising value.
When perusing vintage publications, I often stumble upon forgotten or undocumented gems. In this article, I compare two remarkable advertisements designed for Sprengel Ltd byHerbert Zumpe and Karl Otto Goetz
Japan's first foreign film venue, Shochikuza Theatre (1923) is an icon of Modernism. Its Art Deco-influenced advertising, showcased in the 1925 Shochikuza News magazine, offers a glimpse into Japans influences from the West.
