‘HARD COPY, SOFT COPY maps the shift in publishing, dissemination, and reception, from print to digital, mirrored in the trajectory of the typeface ‘Schmalfette Grotesk’ by Swiss designer Walter F. Haettenschweiler from the 1950s up to today’
Published by Marietta Eugster and Andreas Koller, 2024
Design Archive Feature, Illustration, Magazines & Publishing, Members Only Content, Regional Histories
Publimondial was founded André Roulleaux in 1942 and remained in circulation until 1960. The French journal was published by Art et Publications and was subtitled ‘The Magazine of Graphic Arts and Advertising Technique’.
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Triest Verlag für Architektur, Design und Typografie are a Swiss independent publisher producing specialist design books in the realms of typography, graphic design and architecture. Their books provide valuable insights and the print production is of exceptional quality. I interviewed the founders, to find out more about their books.
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Advertising Design, Design Archive Feature, Illustration
“They’ll never stand for that” and “It’s too modern” are, as George Plante aptly puts it, the restraintive thoughts which beset a commercial artist who tries to let himself go.
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