From the graphic design archive:
From the graphic design archive:
From the graphic design archive:
Advertising Design, Design Archive Feature, Members Only Content, Studios & Collectives
Gerstner, Gredinger + Kutter's advertisments for Merkur and the problem of ideographs, with a translated article by Masaru Katzumie from Graphic Design 15, April 1964
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Design Archive Feature, Design Education, Members Only Content, Regional Histories, Typography & Type Design
The August 1964 issue highlights the Typography class at the Pratt Institute in New York, a relatively new course at the time. Pratt, one of the most renowned art schools in the United States, had departments for graphic design, painting, art education, industrial design, and applied graphics in the 1960s. The typography course combined theoretical lectures with practical workshops, aimed at students beginning their journey into the discipline.
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Corporate Identity & Branding, Design Archive Feature, Members Only Content, Typography & Type Design
Working alongside André Gürtler and Bruno Pfäffli, Adrian Frutiger designed many logo designs. Here is a selection of the designs which were featured in Der Druckspiegel, December 1961. I have also translated and rewritten the descriptions to provide more depth.
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