Design Archive Feature, Members Only Content, Regional Histories, Studios & Collectives
In my previous article about the design work produced for Insituto di Tella, I touched upon the artists Juan Carlos Distéfano, Ruben Fontana and Juan Andralis. After further research, I found a suite of other designs they had produced, including exhibition posters, concert programmes and record sleeves.
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Design Archive Feature, Designer Profiles, Members Only Content, Poster Design
Scanned posters by the great Michele Spera. Many use a strong use of geometric form, often paired with sans-serif typefaces like Helvetica. Their simplification of form and use of colour create timeliness, recognisable posters that would have stood out alongside the posters of the 1970s which tended to have a heavy use of photography.
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Advertising Design, Design Archive Feature, Members Only Content, Regional Histories
These advertisements marked a move away from the illustrated American ads of glamour and American life, and instead used modernist principles and illustrated animals and characters to have a friendlier, more distinctive style of communication.
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