‘Before defining the IBM company’s graphic look in 1956, Paul Rand had never designed an entire corporate identity. The American graphic designer had created many trademarks for advertising clients, but IBM was his first foray into the conservative realm of big business communications, as well as a turning point for him. This manual offers an in-depth look at the further evolution of IBM’s house style in the 1970s and ’80s, from logotypes, fonts, numerals, and type specimens, to highly detailed information on imprinting binders, signage, packaging, and related material. It shows how the graphic designer selects and fits together material to produce visual relationships.’
From the graphic design archive:
From the graphic design archive:
From the graphic design archive:
From the graphic design archive:
Members Only Content, Design Archive Feature, Designer Profiles
An article on Valentin Zietara , originally in German, published in Gebrauchsgraphik, 10, 1930, written by H K Frenzel translated by E. T. Scheffauer
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A new interpretation of the work of Bramante, suggesting an agenda for contemporary architectural practice.
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Design Archive Feature, Designer Profiles, Members Only Content, Regional Histories
Ryuichi Yamashiro (山城隆) was a Japanese graphic designer and artist, born in Osaka in 1920. He belonged to the same generation of pioneering Japanese designers as Kohei Sugiura, Kiyoshi Awazu, Yoshio Hayakawa, Yūsaku Kamekura, Kazumasa Nagai, and Ikko Tanaka.
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