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Icographic 07, 1974
Icographic 07, 1974
More graphic design artefacts
From the design archive:
From the design archive:
From the design archive:
More graphic design history articles
House style can give identity to the diverse products or activities of a firm. It stimulates loyalty, helps to reduce costs, and has advertising value.
The first American university to accept graphic designers as members of the faculty was the Massachusetts Institute of Technology, called M. I. T, for short. The work created by the design group reflects the high level of instruction, the realistic setting of the training and the progressive philosophy of this institute.
An article by Jan Tschichold illustrated with examples of publicity produced by Brann of Zürich.

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The typographic supplement from Der Druckspiegel, October, 1961 features typographic compositions designed by Herbert Bossin. Bossin has solely used the typeface Folio, to illustrate its flexibility and versatility alongside imagery provided by Lothar Blanvalet Verlag.