Idea 002, 1953

Content includes:
American Outdoor Poster Selected Works / Seiichiro Arai, Shun Miyayama, Noboru Sakamoto
Japanese commercial artists and their works
Change Tomura (Henry Tomura), Kinkichi Takahashi, Yusaku Kamekura, Hiroshi Hara, Ado Futado, Tadashi Omi, Hiroshi Ochi, Yunosuke Mitsui, Tsurunosuke Fujiyoshi, Fujio Hatano, Hiroshi Konno, Hideo Okuno, Kenichi Ueda, Ichiro Ishii, Morihiko Iwamoto, Kosaku Ito, Yasuhiro Kojima, Yoshio Itabashi, Shigemi Hijikata, Joji Matsukawa
Poster provided by a Japanese company Matsuzakaya ; Morinaga Milk Industry
World Poster Exhibition: Museum of Modern Art / Fumio Yamana
Kitadori Tada Posthumous Exhibition
Special Feature on French Commercial Art: Courtesy of Public Mondéal
eyes and windows of the world
Scientific Advertising Claude Hopkins
Mutant Trademark
Active P.O.P. Printers, Inc. Survey
The story of increasing sales through a sales survey / Kaname Tanaka
Should Ads Be Humorous / Nathan Kern
An Unforgettable Sales Experience / Matthew Rudder
Newspaper Ads and the Road I Walked / W. Watchtel
Drafting Problems / Nicholas Urstagg

Details

Hiroshi Ohchi
Hiroshi Ohchi was a renowned Japanese author and designer with a diverse body of work including poster designs, packaging design, advertising, and cover designs. He became the first art director of IDEA magazine, Japan's leading design magazine. The magazine was first published in 1953 and authored several books on design, contributing his insights to the field. Ohchi's work has been recognized and celebrated in major design exhibitions, including several at New York's Museum of Modern Art (MoMA). Explore related designers including Yusaku Kamekura and Ikko Tanaka. See also Japanese Modernism and Idea magazine.
IDEA (Japan)
Idea is a Japanese design magazine that has been published since 1953, covering typography, visual identity, and contemporary graphics.

Linked Information

Idea 002, 1953. Cover design by Hiroshi Ohchi
Idea 002, 1953. Cover design by Hiroshi Ohchi
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