Idea 003, 1953

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Content includes:
Sales-focused design method
Sales focused design plan
America’s New Store / Tetsuro Hashimoto
European advertisements / Takashi Kono
Japan Advertising Art Association 1953 Exhibition
Scientific Advertising Law (No.3) / Claude Hopkins
39 Salesmanship / C.B. Larrabee
Salesman story The man who took apart the phone
Packaging Pageant
Various Problems of Ad Art Director / Isamu Shiibashi ; Walter Ommira
Metaphor in Advertising / Shiro Murano

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Idea 003, 1953. Cover design by Yusaku Kamekura
Idea 003, 1953. Cover design by Yusaku Kamekura

 

Idea 003, 1953. Back Cover design by Yusaku Kamekura
Idea 003, 1953. Back Cover design by Yusaku Kamekura

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