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Graphic Design History from Design Reviewed
Yusaku Kamekura

Idea 003, 1953

Content includes:
Sales-focused design method
Sales focused design plan
America’s New Store / Tetsuro Hashimoto
European advertisements / Takashi Kono
Japan Advertising Art Association 1953 Exhibition
Scientific Advertising Law (No.3) / Claude Hopkins
39 Salesmanship / C.B. Larrabee
Salesman story The man who took apart the phone
Packaging Pageant
Various Problems of Ad Art Director / Isamu Shiibashi ; Walter Ommira
Metaphor in Advertising / Shiro Murano

Details

Yusaku Kamekura
Yusaku Kamekura, born in 1915, graduated from the Institute of New Architecture and Industrial Arts. In 1960, he helped establish Nippon Design Center Inc. and served as its managing director. The following year, in 1961, he received a grand prize from the Ministry of Education. In 1962, he transitioned to working as a freelance designer. Explore related designers including Yusaku Kamekura and Ikko Tanaka. See also Idea magazine, Japanese Modernism, and Japanese graphic design history.
IDEA (Japan)
Idea is a Japanese design magazine that has been published since 1953, covering typography, visual identity, and contemporary graphics.

Linked Information

Idea 003, 1953. Cover design by Yusaku Kamekura
Idea 003, 1953. Cover design by Yusaku Kamekura

 

Idea 003, 1953. Back Cover design by Yusaku Kamekura
Idea 003, 1953. Back Cover design by Yusaku Kamekura
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Idea October 1962 Extra issue – 12th Exhibition of JAAC

From the graphic design archive:

Idea October 1962 Extra issue – 12th Exhibition of JAAC

  • Format: Magazine
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  • Year: 1962
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Cinema – Shochikuza News, II-VII, Osaka, c.1925

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Cinema – Shochikuza News, II-VII, Osaka, c.1925

  • Format: Magazine
  • Year: 1925
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Design (Japan), 086, 1966

From the graphic design archive:

Design (Japan), 086, 1966

  • Format: Magazine
  • Designer/s: Tsunehisa Kimura
  • Year: 1966
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Design (Japan), 154, 1972

From the graphic design archive:

Design (Japan), 154, 1972

  • Format: Magazine
  • Designer/s: Kōji Kusabuka
  • Year: 1972
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Swiss Posters from the 1956 Best Poster Award (Die besten Plakate des Jahres 1956)

Design Archive Feature, Members Only Content, Poster Design, Regional Histories

Swiss Posters from the 1956 Best Poster Award (Die besten Plakate des Jahres 1956)

The best poster designs from Die besten Plakate des Jahres 1956 with a translated foreword by Jakob Rudolf Welti. Featuring the work of Herbert Leupin, Carl B. Graf, Carlo Vivarelli and Emil Ruder.

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Art Nouveau spread through magazine covers across Europe, from the German Jugend to the Czech Typografia, and regional variations shaped the movement's visual style in print.

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Inspiring students from Leeds Beckett University

Workshops and Lectures

Inspiring students from Leeds Beckett University

Last month (March 2022), I spoke to over fifty Graphic Design undergraduates about the archive and my passion for design history, after which the students had full access to items in the collection and participated in discourse amongst their peers and lecturers. As part of their critical studies unit, the students will be producing essays and content related to the impact, history and aesthetics of selected artefacts.

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