Information

Content includes:
Sales-focused design method
Sales focused design plan
America’s New Store / Tetsuro Hashimoto
European advertisements / Takashi Kono
Japan Advertising Art Association 1953 Exhibition
Scientific Advertising Law (No.3) / Claude Hopkins
39 Salesmanship / C.B. Larrabee
Salesman story The man who took apart the phone
Packaging Pageant
Various Problems of Ad Art Director / Isamu Shiibashi ; Walter Ommira
Metaphor in Advertising / Shiro Murano

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Linked Information

Idea 003, 1953. Cover design by Yusaku Kamekura
Idea 003, 1953. Cover design by Yusaku Kamekura

 

Idea 003, 1953. Back Cover design by Yusaku Kamekura
Idea 003, 1953. Back Cover design by Yusaku Kamekura
More graphic design artefacts
From the design archive:
From the design archive:
From the design archive:
From the design archive:
More graphic design history articles

Members Content

Oldřich Hlavsa worked primarily in publication design and typography and played a major part in Czech graphic design history. He designed over 2000 book covers and published a series of his own books related to typography.

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Giovanni began his work with Olivetti in March 1938, and his work was showcased in various exhibitions and had a clear distinctive style that amplified the Olivetti brand image. His design defined the company’s visual image, and the iconic geometric designs are still as powerful and engaging today as they were in the 1950s.
Direction of Travel is a project by Christian Nolle, a half Danish/half German London based artist and map collector. He has spent decades creating work, often in photographic form, that looks at the interplay between aviation, politics and the cities we live in. Christian is also the Founder and Head of Good Caesar, a design and technology studio.

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A short essay and scanned advertising from Swiss Industrial Graphic Design. A rare book focused on effective industrial promotion authored by Hans Neuburg. The design of the book is credited to Hans Neuburg and Walter Bangerter.