Idea 007, 1954

Special Issue on Modern Advertising Arts in Germany
Otl Aicher, Richard Roth, Helmut Lortz, Hans Schweiss, Hans Lohrer, Hans & Ruth Albitz, Alfred Resch, Toni Zeph, Michael Engelmann, Hans Haderek, Heinrich Tewes
Design and Dessin by Shichiro Imatake
Otto Aicher, Helmut Lortz and Hans Lohrer
Hans Schweiss and Alfred Resch
Shoji Yokota (Aji-no-moto Co.)
Yoshinosuke Mitsui and Susumu Suzuki (Morinaga Confectionery Co.)
Modern Advertising Arts in Germany by Dr. W. Löer by Dr. W. Löer
Discussion on German Commercial Artists And Their Works by Hiroshi Ohchi and Hiroshi Hara
Memorandum of My Works by Yusaku Kamekura, Ryuichi Yamashiro, Takehiko Miyanaga, Reikichi Yura, Yoshinosuke Mitsui, Hideyuki Oka, Ryukichi Shibuya
What’s Good in Newspaper Ads? by H. Ino, M. Kawasaki, M. Fujimoto, M. Ito, M. Okuda, S. Ohashi, T. Imaizumi, K. Endo, I. Shiibashi, H. Mukai, K. Komae
Do’s and Dont’s for Direct-mail Advertisers, Methods of List Building and Testing by Printer’s Ink