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Content includes:
AGI Exhibition in Paris by H. Kaido
Reproduction of AGI Exhibition Leupin, Lewitt-Him, Giusti, Savignac, Villemot, Monnerat, Carlu
The Best 10 Posters of the World
For the Establishment of Modern Design by K. Takahashi
Five-Men Show of Commercial Design by S. Arai
Poster of FUJI Cigaret H. Ohchi
Reproduction of AGI Exhibition by Leupin, Lewitt-Him, Giusti, Savignac, Villemot, Monnerat, Carlu
Reproduction of Five-Men Show by Ito, Hayashi, Nakamura, Masuda, Aoki
Why Has Advertising Copy Become a Topic for Discussion? by K. Endo
Raymond Loewy and His Impression by S. Kinugasa
New Look of Display by Printer’s Ink
Prize Designs Awarded By New York Art Director’s Club

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Idea 013, 1955. Cover design by Hiromu Hara
Idea 013, 1955. Cover design by Hiromu Hara
More graphic design artefacts
From the design archive:
From the design archive:
From the design archive:
From the design archive:
More graphic design history articles

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Bäumer gave the company a unique brand image amplifying its graphical image after a time of post-war economic recovery. This style of advertising composition can be seen across many 1960s campaigns, especially from other German designers such as Anton Stankowski.

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Giovanni began his work with Olivetti in March 1938, and his work was showcased in various exhibitions and had a clear distinctive style that amplified the Olivetti brand image. His design defined the company’s visual image, and the iconic geometric designs are still as powerful and engaging today as they were in the 1950s.

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Perusing an issue of Der Druckspiegel from 1962, I found these fantastic examples of Swiss Design, produced for the University Ball at the University in St. Gallen, Switzerland, in 1961. The advertising matter included posters, newspaper advertisements, cinema slides, invitation cards and a booklet. 
House style can give identity to the diverse products or activities of a firm. It stimulates loyalty, helps to reduce costs, and has advertising value.