Idea 24, 1957. Cover design by Jurg Hamburger.

Idea 024, 1957

Jurg Hamburger designed the cover for this issue of IDEA. This issue is devoted to design for the pharmaceutical industry.
Content includes:
Graphic Section
J. R. Geigy A. G., Basel
E. Merck Pharmaceutical Co.
Sankyo Co., Japan
Takeda Pharmaceutical Co. [Japan]
Shionogi & Co., Japan
Yamanouchi Pharmaceutical Co., Japan
Sumitomo Chemical Industry Co., Japan
Upjohn, Co., U.S.A.
Dompe Pharmaceutical Co.
Jan le Witt
TOKAI-District Designers
Color Section
Karl Gerstner, Enzo Rösli, Max Schmid, Andreas His, Jürg Hamburger
Fischer-Nosbish, Erich Buchegger
Tokai District Designers
Editorial Section
Brief History of Japanese Commercial Arts Vol. 8 by A. Yamana
Experiment on Emphatic Presentation of Brand by E. Kawasaki
Ihei Kimura: Started as a Commercial Photographer by H. Ohta
Steel Skeleton in Modern Mood by S. Imatake
It’s a Contest, Game, Catalog, Ad; All in One by Printer’s Ink

Idea 24, 1957. Cover design by Jurg Hamburger.
Idea 24, 1957. Cover design by Jurg Hamburger.

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