Idea 082, 1967-5

Information

Editor: Noboru Sakamoto
Art Director: Hiroshi Ohchi
Cover Design: Yasuro Urugawa

Contents include:
The Advertising made by Carl Ally Inc. – If you’s like to know about Carl Ally Inc., see those and advertising by Carl Ally Inc.,
PR Publication of Belgian Electronic Company
Illustrator Vin Giuliani
ADs of West Coast by Tadahisa Nishio
Greeting Card ’67 by Hiroshi Ohchi
Calendar ’67
Illustrator Saul Lambert
Illustrator Akira Uno by Isamu Kurita
Fishes by Takashi Kono by Masataka Ogawa

Details

Linked Information

Idea 82, 1967-5. Cover design by Yasuro Urugawa
Idea 82, 1967-5. Cover design by Yasuro Urugawa

 

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Members Content

As part of their marketing strategy, Kast + Ehinger, commissioned a selection of German designers to produce advertisements aimed at the design industry. I have scanned in quite a lot of their advertising matter, all of which were back-page advertisements from three German design magazines. Der Druckspiegel, Gebrauchsgraphik and Graphik – Werbung + Formgebung.
I have been reproached for this, and I will surely be reproached again. I have also been reproached for reading more and more obscure works whose readership must be limited to a handful of specialists and a few hobbyists like myself. It’s a heavy passion or a passion that sucks.
The covers of the periodical ALMANAQUE, which was published in Lisbon, are perfect examples of this pleasure in the unusual and the force of with which all sorts of foreign influences are assimilated.

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Little is known about the designer Günther Heil. he established his graphic studio in Berlin and designed many advertisements for 8mm and 16mm film distributor Bruno Schmidt in the 1960s. These were created in the same era as the film distributor Atlas Films was sending films to art-house theatres and were hiring designers Hans Hillmann, Hans Michel, Günther Kieser, Wolfgang Schmidt and Karl Oskar Blase.