Idea 086, 1968

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Content includes:
Original Master in Lettering – Tom Carnase
American Folk Art
Portfolio: Hank Virgona
Present situation of design in Formosa
Portfolio: Paul Davis
Promotion pieces for advertisers of Reader’s Digest
Commercial Art of Nika Exhibition
Lajos Szalay’s “Genesis”
Five ADs in the West Coast by T. Nishio

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Idea 86, 1968. Cover design by Cungken Shiau.
Idea 86, 1968. Cover design by Cungken Shiau.
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Giovanni began his work with Olivetti in March 1938, and his work was showcased in various exhibitions and had a clear distinctive style that amplified the Olivetti brand image. His design defined the company’s visual image, and the iconic geometric designs are still as powerful and engaging today as they were in the 1950s.
I have always loved the design work created for Olivetti. The colourful midcentury designs by Italian designer Giovanni Pintori, the minimal typographic poster by Swiss designer Walter Ballmer and my personal favourite the 1959 poster for Olivetti designed by Herbert Bayer. I recently found out Triest Verlag released a new book, Visual identity and branding at Olivetti which contains further work by Xanti Schawinsky, Renato Zveteremich, Ettore Sottsass, Hans von Klier, Egidio Bonfante and Walter Ballmer.

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A fantastic example of Swiss design for brand systems is the brand and advertising by Siegfried Odermatt commissioned by Grammo Studio in Zurich.
A few years ago the publicity department of Siam di Tella found a collaborator who early in his studies of architecture was attracted by the problems of visual art. His name is Guillermo González Ruiz he was born in Chascomus (Province of Buenos Aires) in 1937. Between 1957 and 1960 he received 18 awards in poster competitions, some of which were of particular importance.