IDEA Special Issue: Packaging & Corporate Identity, 1971

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A special edition of Ideas, covering American packaging design and corporate identity. It features works by Raymond Loewy, Walter Lander Associates, Peterson & Blythe Associates, and others. It also includes content such as “The Current State of American Packaging” and “C.I. Control Requires a Realistic System.”

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IDEA Special Issue: Packaging & Corporate Identity, 1971
IDEA Special Issue: Packaging & Corporate Identity, 1971
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Blase’s long-term clients were Staatstheater Kassel (Kassel State Theater) and Atlas Films. Karl Oskar Blase produced countless posters for these two organisations. It’s not surprising considering Blase designed posters for the Staatstheater for twelve years between 1966 and 1978. 

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Wolfgang Bäumer's advertising design for Bayer, Klöckner Works and the Lottery. His adaptable design aesthetic alongside his skills of convening messaging through visuals are fantastic examples of mid-century German graphic design.
In Rau's case, the combination of graphic design and photo produces a particularly positive result, since he uses the photo not so much as an object of representation but rather as a suggestive means of expression.
When Fritz Gottschalk and Stuart Ash joined forces in Montreal, it was a partnership ideally suited to the city's hybrid environment. Gottschalk's training in graphic design in Switzerland, Paris and London was rigid, his background European; Ash, Canadian born and educated, was trained in the North American fashion, though he was influenced by his work with European designers