From the graphic design archive:
From the graphic design archive:
From the graphic design archive:
From the graphic design archive:
Book Reviews & Press Releases, Corporate Identity & Branding
In the late 1960s, IBM was one of the world’s pre-eminent corporations, employing over 250,000 people in 100 countries. While Paul Rand’s creative genius has been well documented, the work of the IBM staff designers who executed his intent outlined in the IBM Design Guide has often gone unnoticed.
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Advertising Design, Design Archive Feature, Members Only Content
Bäumer gave the company a unique brand image amplifying its graphical image after a time of post-war economic recovery. This style of advertising composition can be seen across many 1960s campaigns, especially from other German designers such as Anton Stankowski.
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Design Archive Feature, Illustration, Members Only Content, Regional Histories
A while back, I bought a set of around 14 French travel guides produced by Shell that came in a leather pouch, each bearing the signature ‘D. Hamot.’ Determining the designer's full name proved to be a challenge. Their aesthetic could reflect the shifting design trends of the late 1960s.
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