Advertising Design, Design Archive Feature, Members Only Content

• Germany
• Mid Century Modernism

Advertising the Beetle. Volkswagen Advertising in the 1950s

Volkswagen commissioned a fantastic range of graphic designers, including Wolf Zimmermann, Hans Looser and Michael Engelmann. The designers amplified the brand image of Volkswagen with strikingly modern designs.

Design Archive Feature, Magazines & Publishing, Members Only Content

Graphis – An inspiring magazine from cover to cover

Graphis is one of the industries most long-standing magazines. It was first published in 1944 and founded by Walter Herdeg and Walter Amstutz in Zurich, Switzerland. It was released bimonthly and was trilingual, with articles in English, French and German.

Advertising Design, Design Archive Feature, Members Only Content, Studios & Collectives

• Switzerland
• International Typographic Style (Swiss Style)

Gerstner, Gredinger + Kutter and Ideographs

Gerstner, Gredinger + Kutter's advertisments for Merkur and the problem of ideographs, with a translated article by Masaru Katzumie from Graphic Design 15, April 1964