Interiors, February 1959

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Interiors, February 1959. Cover design by Arnold Saks
Interiors, February 1959. Cover design by Arnold Saks
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From the design archive:
From the design archive:
From the design archive:
From the design archive:
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Advertisements from post-World War II Britain for British Aluminium Company. Designs by Abram Games, Tom Eckersley, FHK Henrion, Pat Keely, and James Hart, who collectively crafted over 100 four-color and 300 black-and-white advertisements.
In the late 1960s, IBM was one of the world’s pre-eminent corporations, employing over 250,000 people in 100 countries. While Paul Rand’s creative genius has been well documented, the work of the IBM staff designers who executed his intent outlined in the IBM Design Guide has often gone unnoticed.

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The 1960s was an era characterised by political, social, and cultural shifts. The counterculture movement emerged as a response to the perceived failures of the mainstream establishment, sparking a wave of activism and alternative ideologies. And with these an array of printed matter. Counterculture publications, often referred to as the "underground press," became powerful platforms for dissent, expression, and the exploration of new ideas.

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Wolfgang Bäumer's advertising design for Bayer, Klöckner Works and the Lottery. His adaptable design aesthetic alongside his skills of convening messaging through visuals are fantastic examples of mid-century German graphic design.