Advertising Design, Corporate Identity & Branding, Design Archive Feature, Regional Histories

• America, Switzerland
• International Typographic Style (Swiss Style)

Geigy Chemical Corporation, USA. An Example of Integrated Advertising by William B. McDonald

An advertising programme is fully integrated only when its effect is powerful enough to play a major part in determining a corporate image. Geigy advertising is an example of this successful integration.

Design Archive Feature, Advertising Design, Members Only Content

Advertising that Sticks. Examples of 1950s Chewing Gum Advertising

Advances in production and 1950s chewing gum marketing. From Wrigley's iconic "Spearman" ads to Hiroshi Ohchi's designs for Harris Chewing Gum.

Advertising Design, Design Archive Feature, Members Only Content, Regional Histories

• Japan
• Japanese Modernism

Advertising in Japan, 1960. An Overview of Graphic Design from Japan

An overview of Graphic Design from Japan from the year 1960, complemented by 50 scanned images from Annual of Advertising Art in Japan 1960 (Bijyutu Shuppan Sha, 1960).