by James Fraser (Author), Steven Heller (Author), Seymour Chwast (Author)

‘From the late 1920s to the mid-1930s, Japan was a burgeoning industrial state with a growing consumer culture that relied increasingly on commercial art to promote and sell its products. While adhering to its own distinctive artistic traditions, Japanese graphic design was nevertheless heavily influenced by Western styles, trends, and fashions – the most influential being art moderne, or art deco. Japanese graphic designers and art directors drew inspiration from Europe’s master poster artists and typographers – particularly those in France and Germany. They also imported and assimilated elements of Bauhaus, constructivism, and futurism, and applied them to a variety of media, including posters, packages, brochures, advertisements and magazines. Art moderne is perhaps best illustrated in the scores of department store posters produced during this time, while hybrids are seen in the ubiquitous collections of period matchbox labels. Tracing the introduction of this Western-influenced style through its most compelling movements and leading practitioners, this strikingly illustrated book presents a scintillating look at modern Japanese graphic design. Contents: Preface; Introduction; Matchbox Covers; Trademarks; Posters; Western-Style Design Guides; Periodical Covers; Pamphlets and Ephemera; Typography; Credits; Bibliography; Endnotes’