Advertising Design, Corporate Identity & Branding, Design Archive Feature, Regional Histories
IBM puts a premium on functional design, forms and colours which make it far easier for the potential customer to gain an insight. In this respect the IBM methods are exemplary. The IBM already opened studios of artistic and graphic design for its German and Italian offices and a few years ago another such studio was established in Paris. Frank René Testemale was entrusted with its organisation and was appointed its business and art director.
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Design Archive Feature, Magazines & Publishing, Members Only Content, Regional Histories
A great way to visualise these stylistic variations and their progression is by looking through magazine covers and interior pages produced during the movement. The covers of Typografia that best represent the Czech Secese style of Art Nouveau were produced between 1907 and 1911.
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Design Archive Feature, Advertising Design, Designer Profiles, Members Only Content, Regional Histories
Nikon commissioned Yusaku Kamekura to design numerous posters, packaging designs and advertisements for Nikon. He used abstract forms, an impactful use of colours, along with his skilful reduction of messaging.
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